Krapopolis: Bringing a FOX Animated Universe to Web3
Quick Case Study Limited-run web experience for a FOX animated series
Role: Lead Product Designer (UX/UI • Web3 • Fan Experience)
Timeline: April 2022 – June 2022
Collaborators: Krapopolis • FOX Emerging Tech • FOX Marketing • Blockchain Creative Labs • Bento Box
The Opportunity
Krapopolis pioneered FOX’s first blockchain-integrated primetime series—an ambitious experiment in turning viewers into participants.
While most fandom ends with streaming or social media, Krapopolis gave fans something more: ownership, influence, and access. Through NFT-based voting, token-gated content, and behind-the-scenes exclusives, it transformed traditional viewership into an interactive experience.
The project created value across three key groups:
🐔 Fans
Gained access to exclusive content, early animatics, and show decisions—giving them a stake in the story and status in the flock.
🦊 FOX & BCL
Explored new engagement models through Web3—boosting fan loyalty, earning press, and testing NFT-based monetization.
🎬 The Creative Team
Received real-time audience feedback and built episodes with fan participation in mind—bringing fans closer to the writers’ room than ever before.
With over 10,000 “Krap Chickens” minted and a voting system powered by Snapshot.org, Krapopolis redefined what participatory storytelling could look like on network TV.
Home Page
The Krapopolis homepage blends lore and utility.
Designed to feel like part of the show’s mythos, it welcomed fans into a chaotic ancient world while surfacing key features like token-gated access, show info, and NFT utility. The experience balanced world-building with clear, actionable paths for new and returning visitors.
Viewing Room
The Viewing Room gave fans exclusive access to Krapopolis content.
Holders of Krap Chickens could log in to a private portal to watch animatics, sneak peeks, and early cuts creating a VIP fan experience that blurred the line between audience and insider.
Animatic Clips
Krapopolis unlocked a behind-the-scenes look at animation in progress.
Fans who held Krap Chickens could access early animatic clips rough, in-production scenes that offered a raw glimpse into how episodes were coming together before they hit the screen.
Leaderboard
Krapopolis turns fandom into friendly competition. NFT holders climb the ranks by voting on show decisions, unlocking exclusive content, and engaging with the community giving them a visible role in shaping the series and showing off their status in the flock.
Show Voting
Krapopolis empowers fans to help shape the story literally. NFT holders vote on fun plot points like “which goat gets sacrificed?” or “which sailor gets slapped by the Kraken?” before episodes air. Powered by Snapshot.org, each “Krap Chicken” NFT equals a vote, turning viewing into a participatory experience and giving fans a stake in the unfolding comedy.
Impact
Krapopolis broke new ground as the first-ever animated primetime series curated entirely on the blockchain
🐔 10,420 “Krap Chickens” minted, including 3,696 in the initial drop reddit.com+15coingecko.com+15coinlive.com+15.
📈 Over 512 ETH (~$957K) in primary trading volume, with an additional 418 ETH (~$650K) exchanged post-launch on secondary markets cryptonews.net+5cryptonews.net+5boxmining.com+5.
🧩 4,000 unique tokens currently circulating among 1,348–1,372 owners, showing solid adoption and community size coin360.com+4coingecko.com+4pro.opensea.io+4.
🗳️ NFT holders cast thousands of votes, deciding plot twist questions, unlocking voting perks, and contributing to their leaderboard position, transforming fans into active participants.
🎬 FOX invested $100 million via Blockchain Creative Labs to greenlight web3-integrated animation and secured early renewal for multiple seasons, demonstrating strong executive faith in innovation en.wikipedia.org+5cryptonews.net+5coinlive.com+5.
📰 The project grabbed national headlines via CoinDesk, Cryptonews, and Soyoucollect, praised as “FOX’s most committed web3 investment yet” and “a bold test of participatory storytelling”
Krapopolis in the press
Krapopolis made waves in entertainment and Web3 media alike, earning praise for its blockchain-powered fan engagement, NFT integration, and first-of-its-kind voting model that let audiences shape an animated series before it aired.
Business Wire – Fox and Dan Harmon Unveil “Krap Chickens” NFT Utility
How FOX’s Blockchain Creative Labs launched 10,420 token-gated NFTs for plot voting, exclusive content, and VIP fan perks — the first animated series curated via blockchain.Ad Age – Streaming & TV Embrace NFTs with Krapopolis
A deep dive into FOX’s NFT-forward strategy for Krapopolis as a model for future media engagement and monetization.The Defiant – “Krap Chickens,” Show Voting & Egg Rewards
Covers the voting mechanics, daily “Krap Egg” rewards, and gamified fan layers introduced for token holders.SYFY Wire – Dan Harmon’s KPI-Driven NFT Rollout
Highlights FOX’s first Web3 storytelling steps and the strategic role of NFT-backed content in audience building.NFTNow – Krapopolis Sets Premiere Date
Announces FOX’s blockchain-backed animated series, describing its built-in Web3 fan engagement model.Cartoon Brew – FOX’s First Web3 Series
Breaks down the show as FOX and Bento Box’s early NFT-driven animated initiative and its significance.